Case studies

Work that gave brands a personality.

Four projects, four starting points: a restaurant with no menu yet, a news channel that needed to scale, a padel brand built from three colours and a paper distributor with no brand at all.

Wing N Slaw TechPost Padel Pop Attique Paper Mart Clients

Client · Wing N Slaw2026

Meet Wingston.

A signature wing character who launched a restaurant before it had a location.

Brand strategyCharacter designAI video

Wing N Slaw approached us before launch, with no finalised location, no finalised menu and no brand identity. The only clear direction was a concept built entirely around wings and slaws.

The challenge

With no restaurant or products to show, the brand needed an identity that could create excitement and build an audience before opening.

Our solution

Instead of promoting a restaurant, we created a story. We introduced Wingston, a signature wing character whose secret recipes and partnership with the founder became the foundation of the brand.

Execution

Using AI-generated video and storytelling, we brought Wingston's world to life in a series of cinematic campaigns that introduced the brand, built curiosity and generated anticipation before opening.

What we delivered

Brand strategyCharacter design (Wingston)Brand story developmentAI video campaignsCreative directionSocial content strategyLaunch visual assetsCampaign art direction

Impact

Created a memorable pre-launch brand identity
Built audience anticipation before opening
Differentiated the restaurant through storytelling
Established a scalable character-led marketing system

Client · TechPost2025

The presenter who never misses a day.

An AI avatar and cloned voice that publish daily tech, crypto and trading news.

AI avatarVoice cloningAutomation

TechPost publishes daily technology, crypto and trading news for a fast-moving online audience, fronted by a single on-screen presenter whose face and voice the audience already recognised.

The challenge

Producing daily news with a human presenter was time-consuming, resource-intensive and hard to sustain at scale. The client needed a faster workflow without losing consistency.

Our solution

We built an AI news presenter by creating a realistic avatar and cloning the original presenter's voice. TechPost now publishes daily updates without continuous filming.

What we delivered

AI avatar creationVoice cloningAI video production workflowDaily news content systemCreative directionContent automation strategyStack: ChatGPT, HeyGen, ElevenLabsOngoing workflow support

Impact

Eliminated the need for daily video shoots
Delivered a consistent on-screen brand presence
Streamlined daily content production
Built a scalable AI-powered content workflow

Client · Padel Pop2025

Orange, green, blue, and "Pop".

A complete sports identity built around the client's own vision.

Identity systemMerchBooking site

Padel Pop came to us for a complete brand identity for their new padel courts. The client had a clear vision: keep the word "Pop" and use orange, green and blue as the core colours.

The challenge

Create a modern, energetic identity that stayed true to the client's direction: playful, memorable and instantly recognisable in the growing padel community.

Our solution

We turned the requested colours and concept into a cohesive visual system that reflects the energy and movement of the sport, giving Padel Pop a strong market presence.

What we delivered

Brand strategyLogo designVisual identity systemColour & typography guidelinesBrand guidelinesSocial media assetsMerchandise designWebsite & booking experience

Impact

Built a distinctive and memorable sports brand
Established a scalable visual system for future marketing
Turned the client's vision into a cohesive identity
Created a strong foundation for launch, with 320K views on content

Client · Attique Paper Mart2025

Introducing APM Man.

A CGI superhero who gave a B2B paper distributor a face.

Brand identityCGIStorytelling

Attique Paper Mart (APM) had years of industry experience but no brand identity or digital presence. The goal was to turn a traditional B2B business into a recognisable, engaging brand.

The challenge

Paper distribution isn't naturally a high-engagement industry. With no identity or social presence, APM needed a personality that set it apart and made it memorable.

Our solution

We built a complete identity from the ground up and introduced APM Man, a custom superhero who became the face of the brand, through CGI visuals and story-driven content.

Execution

We didn't just design a logo. We gave a traditional paper business a personality people could recognise, remember and engage with.

What we delivered

Brand strategyBrand identity systemBrand guidelinesCharacter design (APM Man)CGI video productionStorytelling campaignsSocial content strategyCreative direction

Impact

Established APM's first complete brand identity
Brought storytelling into a conventional industry
Created a memorable character for long-term recognition
Built a strong foundation for digital presence

We have worked with

50+ brands across 12+ industries.

Hospitality, real estate, education, fashion, retail, media, finance and B2B, all delivered in-house.

50⁺Brands served

12⁺Industries covered

1.5M⁺Content views delivered

100^%In-house delivery

TCL
HUM Network
Lake City Lahore
European School of Excellence
Popcorn Studio
MEG
Monal Lahore
Wing N Slaw
Juus
Iran Zameen
Cluckin
Nisa Sultan
Dumpukht by Pearl-Continental
PC Residences
Burger Pavilion
AFA Marketing
GenZ Advisors
Basant Fest
Attique Paper Mart
Fidget Factory
Stake Holdings
TAB Developers
Lil Munks
Parks & Horticulture Authority
Padel Pop
Al-Fatah
Silayian
Rishk-e-Arsh
FK Essence
Investrone
Noor Restaurant
PopFest
Trader Matrix
Momenti
TechPost
Rafiq Jamil Textiles
Couture by RSA
Bata
Crossbow
Pet Mommy

Compliance handled. Brand built.

Tell us what the business needs cleared.

We'll bring the requirement list to the first meeting: the authorities involved, the documents needed and a clear timeline.

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